this study was conducted to assess comparative examination of relationship between competitive intelligence with marketing effectiveness. for this purpose 110 branches managers of private and public banks in zanjan province were selected by stratified random sampling. the instrument of study were competitive intelligence (fahey, 2007) marketing effectiveness (kotler, 1997). results indicated th...

since the 1970s, services marketing has grown into a major sub discipline of marketing. it is constantly claimed – but is refuted in the article – that services are now the dominant economic activity in developed countries and keeps growing while the two traditional goods sectors, manufacturing and agriculture, are declining. in today's competitive world, having expertise, knowledge and ma...

Purpose – Drawing on resource-advantage theory and a diverse literature base, this article seeks to further the development of the explanatory foundations of relationship marketing theory by proposing, and then providing, tentative answers to three “why?” questions in relationship marketing: why is relationship marketing so prominent now? Why do firms and consumers enter into relationships with...

Agricultural marketing cooperatives are of panoramic socioeconomic importance. As owners, decision-makers, and suppliers, their members' opportunism is great concern to competitiveness. In this study, we analyze sthe impact governance mechanisms on opportunism. We explore the nonlinear effects differences between memberships first-tier federated cooperatives. Empirical results show that not all...

the purpose of this paper is to make explicit how companies in pharmaceutical sector can ensure their position in different markets by relying on a sustainable competitive advantages resulted from using a good defined marketing model. various factors are highlighted including high research and development roles and costs, hard government regulation in frame of gmp standard, market analysis tool...

The travel and tourism sector has been a major contributor to the Hong Kong economy over the past decades. Both inbound and outbound tourism has had a steady growth in travelers. A local newspaper reported that Hong Kong residents are expected to travel aboard at least six times every two years. Drawing upon an expectation, motivation, and attitude (EMA) model, this study examined the correlati...

In series of papers relative to the Combined Gravitational Action (CGA) as an alternative gravity theory, we have developed the CGA-formalism, which is exclusively based on a new form of velocity-dependent gravitational potential energy. The present paper is actually an additional exploration, exploitation and extension of the CGA with the main aim of showing (1) the Galilean invariance of CGA-...

W e are adopting two changes in the review process at Marketing Science. The first change is the movement to a completely electronic review process. The second change is a different implementation of the double-blind review process that involves more anonymity for authors and slightly less anonymity for area editors (AEs). We hope that both changes will further enhance the attractiveness in pub...