The purpose of the paper is to discuss the future development of the business-to-business marketing curriculum. The conventional method of sub-dividing the overall marketing curriculum is appraised, and the legitimacy of business-to-business marketing as a component of the curriculum is assessed. Broad debates on business and marketing education, concerning managerial relevance and the place of...

The purpose of this study was to examine and analyze the effect marketing mix elements which include product (X1), price (X2), place (X3), promotion (X4), people (X5), process (X6), physical evidence (X7). overall (simultaneous) on student's decision choose Bogor Unity IBI campus. This uses primary data through a survey 97 active Unit students in even semester 2019/2020 academic year. collected...

a r t i c l e i n f o Keywords: Brand equity Industrial branding Dimensions of brand equity Marketing-mix efforts Corporate image A model is developed to examine the relationships among marketing-mix efforts (channel performance, value-oriented price, promotion, and after-sales service), corporate image, three dimensions of brand equity (brand awareness with associations, perceived quality, and...

This research is based on the fact that educational institutions are always interesting to study. Especially related marketing carried out by each institution. It should be noted service whose essence can satisfy users of services. Every individual has wants and needs Education. If satisfied, it will affect quality When there a demand, customer services at institution through programs, then con...

Recent work on pricing has shown that neo-classical microeconomic theory (NCMT) is preferred to tendering theory and that implied by absorption, or full-cost, pricing of construction work because of its explicit treatment of market conditions, competitor behaviour and firm capacity levels. Applying NCMT in practice, however, requires the consideration of pricing from a marketing perspective. Th...

a strategy that integrates an organization's marketing goals into a cohesive whole, ideally drawn from market research, focuses on the ideal product mix in order to achieve maximum profit potential; the marketing strategy is set out as a marketing plan, a good idea, method, information, object, or service that is the end result of a process and serves as a need or want satisfier. it is usually ...