Journal of Marketing Research Vol. XXXVII (November 2000), 480–489 *Sajeev Varki is an assistant professor, University of Rhode Island (email: [email protected]). Bruce Cooil is an associate professor, Owen Graduate School of Management, Vanderbilt University (e-mail: [email protected]). Roland T. Rust is David Bruce Smith Chair in Marketing, Robert H. Smith School of Business...

Merger and Acquisition fever continues. Whereas the M & A boom of the 1980s was driven largely by financial considerations, resulting in many leveraged buyouts and hostile takeovers, more of today’s mergers and acquisitions are friendly and are motivated by strategic profit goals. Reflecting this transition, marketing synergy has become a more relevant factor in determining the ultimate success...

Today’s rising housing prices in most countries worldwide have caused increasable attention to the problem of affordable housing. It is a social or ethical issue and an essential economic direction. Thus, has great potential, influencing growth, labor forces, innovation, sustainable development, inclusive economy. Systematization informational sources, theoretical practical approaches for provi...

The authors study the effect of word-of-mouth (WOM) marketing on member growth at an Internet social networking site and compare it with traditional marketing vehicles. Because social network sites record the electronic invitations from existing members, outbound WOM can be precisely tracked. Along with traditional marketing, WOM can then be linked to the number of new members subsequently join...

Marketing costs have been rising rapidly while both manufacturing and general management costs have been declining. As a result, those concerned with realigning corporate assets to maximize shareholder returns are requiring that marketers start proving their worth or be gradually starved of resources. Reflecting such pressures, marketing managers are being asked to provide more convincing evide...

In 1994 Milk Marketing Boards in the UK were disbanded, their role as milk purchasers was taken by more than 100 licensed organisations. It is shown that this change resulted in an increase in the variation between producers’ milk price. The majority of dairy farmers sold milk through the Milk Marketing Boards designated successor; a farmer owned co-operative called Milk Marque. In doing so the...

Research Fellow, School of Management, Boston University (e-mail: [email protected]). Marc Vanhuele is Associate Professor of Marketing, HEC Paris (e-mail: [email protected]). Koen Pauwels is Associate Professor of Marketing, Özyeğin University, Istanbul (e-mail: koen.pauwels@ozyegin. edu.tr). The authors thank Kantar Worldpanel France for providing the data used in this article and the Marketing Sci...