tions. Even though soybean prices across the U.S. Risk-efficient portfolios from a subset of markettend to move together, the magnitude of price ing strategies were identified using Target MOTAD. changes varies across production areas due to differPortfolios were generated for Illinois, Arkansas, and ing regional production and marketing characterisSouth Carolina to determine whether regional p...

1 The financial support by the Flemish Science Foundation (F.W.O.) under grant G.0116.04 is greatly appreciated. We also thank Christine Moorman and Donald Lehmann for their constructive comments on a previous version of the article. 2 INTRODUCTION The question of long-run market response lies at the heart of any marketing strategy that tries to create a sustainable competitive advantage for th...

The purpose of this article is to explore e-commerce issues, such as marketing and logistics problems, and create viable recommendations. The issues that e-commerce faces will be examined through the marketing mix. Exploring the ideas of product, place, price and promotion, and applying them to ecommerce problems is the main focal point of this article. It is believed that the four concepts of ...

Whether and how firms can employ relative rankings in search engine results pages (SERPs) to differentiate their brands from competitors in cyberspace remains a critical, puzzling issue in e-commerce research. By synthesizing relevant literature from cognitive psychology, marketing, and e-commerce, this study identifies key contextual factors that are conducive for creating brand positioning on...