Firms often learn about their own capabilities through their products’ successes and failures. This paper explores the interaction between such learning from experience and product strategy in a formal model. We consider a firm that can launch a sequence of products, where each product’s performance depends on the fit between the firm’s capabilities and the product. A successful new product alw...

Embedded virtual simulation, employed in many NATO training communities, is a key to addressing urgent training needs in areas that stretch the capabilities offered by conventional simulation techniques. Of particular relevance to NATO are training needs such communication and tactical team coordination. This paper will summarize some needs in training and mission planning that remain unmet, di...

Algorithms in the age of artificial intelligence (AI) constantly transform customer behaviour, marketing programs, and strategies industrial markets. However, algorithms often fail to perform as expected due various data, model, market biases. Motivated by this challenge, study presents a framework algorithmic bias management capabilities for markets that contribute equity terms value, brand re...

Purpose – The purpose of this paper is to explore the competitive strategy emphasised by SMEs in order to cope with global competition. Design/methodology/approach – A self-administrative questionnaire was distributed to 300 potential respondents in the F&B and T&C manufacturing industries throughout Malaysia. A total of 212 respondents or small and medium enterprises returned the completed que...

a r t i c l e i n f o The authors propose a mediated moderation model that links marketing capability from an outside-in perspective, organizational adaptation mechanism exploitation and exploration, organizational structural factors, and new product development (NPD) performance. The model is tested using survey data from USA and China. The results suggest that marketing capability is positive...