Though still existent traditional state propaganda as characteristic during the World Wars (see Lasswell, 1927; Knightly, 1975; and chapters 2 and 4 of this volume) has been partly delegated to professional PR agencies in recent conflicts (Kunczik, 1990). During both the Gulf War (MacAlthur, 1992) and the Bosnia conflict (Beham. 1996), the role of PR agencies became so massive, and filters used...