OBJECTIVE To examine the number of food advertisements African American children are exposed to during children's television programming aired on predominantly African American and general television stations. DESIGN A content analysis was conducted to identify and analyze the health-related content (HRC) and physical activity-related content (PARC) of food advertisements shown during childre...

Our research is focused on analysing how users perceive different mediums of advertisements on their mobile devices. Such advertisements are also called locationbased advertisements (LBA’s) as they relay brand and product information to mobile phones that are in the vicinity. We investigated two different ways of presentation marketing information (static vs. interactive). Our results clearly s...

The 21st century witnesses that people live in a world intertwined with various kinds of advertising, which utilize any possible channel to reach its audience persuade them think, behave and the desired way, advertising industry progresses further each passing day help opportunities provided by digital technologies. Therefore, it is vital for this avoid falling behind progress develop necessary...

Abstract
 This study entitled “The Meaning Of Verbal And Non Sign In Cigarette Advertisements". Advertisements usually contains signs both verbal and non-verbal signs. found there are contained in advertisement of These advertisements depicted from the words, pictures utterances that appear. By using theory purposed by Saussure (1983) Roland Barthes (1967), this to discuss analyzes visua...

INTRODUCTION Shopping at small food stores, such as corner stores and convenience stores, is linked with unhealthful food and beverage purchases, poor diets, and high risk of obesity. However, information on how foods and beverages are marketed at small stores is limited. The objective of this study was to examine advertisements and product placements for healthful and less healthful foods and ...

marketers apply a variety of approaches to attract customers and gain more profits. one method is the utilization of nostalgia marketing. the use of nostalgic sport characters has not been sufficiently studied. this research determined the reliability and validity of the questionnaires presented in the studies evoked nostalgia by pascal et al. (2002), familiarity with nostalgic character by mey...

AIMS To describe and compare the extent of exposure among youth and adults to antitobacco advertising funded by tobacco control agencies, and to smoking-related advertising from tobacco and pharmaceutical companies. DESIGN Archival records of television advertising exposures from Nielsen Media Research for the largest 75 media markets in the United States from 1999 to 2003. MEASUREMENTS Mea...

The use of metaphors as the main marketing strategy in psychotropic drug advertising in journals and the quality of information provided in these advertisements has been criticised. We investigated marketing strategies and information provision in advertisements appearing in three different psychiatric journals. The majority of advertisements in two of the journals used metaphors as their main ...

Sir,?I am tired of advertisements. To pick up genuine things from heaps of rubbish has become very difficult. I find advertisements of new medicine from new mushroom firms daily. Naturally all cannot be relied upon. So be pleased to inform the public whether the advertisements regarding medicines that are found in the Indian Medical Gazette or in other journals are genuine, reliable and can be ...

OBJECTIVE To assess adults' receptivity to the Massachusetts television anti-tobacco campaign. Reactions were examined as a function of respondents' demographics, baseline tobacco control attitudes, changes in smoking status during the campaign, and advertisements' affective qualities. DESIGN A random digit dial telephone survey in 1993 at the start of the media campaign and re-interview in 1...