Purpose To investigate whether the Polish Marshal Offices use instruments for social media marketing activities in the field of health promotion. Methodology 14 Polish Marshal Offices participated. The Computer-Assisted Web Interview and Computer-Assisted Telephone Interview were used along with a proprietary questionnaire. Standard statistical methods were employed. Findings The number of ...

Abstract. This study aims to determine the effect of E-Service Quality and Sales Promotion on Customer Loyalty use Gojek Application in Goride category partially simultaneously. The research method used is a survey method. type quantitative. sampling technique non-probability purposive technique. sample this were 100 respondents who had application service category. data collection questionnair...

BACKGROUND Worksite wellness initiatives for health promotion and health education have demonstrated effectiveness in improving employee health and wellness. We examined the effects of a multifaceted health promotion campaign on organizational capacity to meet requirements to become CEO Cancer Gold Standard Accredited. METHODS We conducted an online survey to assess perceived organizational v...

BACKGROUND Health promotion is an ethically challenging field involving constant reflection of values across multiple cultures of what is regarded as good and bad health promotion practice. While many disciplines are guided by a Code of Ethics (CoE) no such guide is available to health promoters. The International Union for Health Promotion and Education (IUHPE) has been nominated as a suitable...

What if a, so long, successful company starts to receive a torrent of low-valued (one or two stars) recommendations in its mobile apps from multiple users within a short (say one month) period of time? Is it a legitimate evidence that the apps have lost quality, or an intentional plan (via lockstep behavior) to steal market share through defamation? In case of a systematic attack to one’s reput...

This study proposes a conceptual structural equation model to investigate the relationships among knowledge management system quality, employee computer attitude, trust at workplace and online knowledge sharing. We demonstrate the direct and indirect effect of trust on online knowledge sharing from the perspectives of system quality and computer attitude. An empirical study is conducted in thre...

Intentions of College Students to Serve as Informal Caregivers for Their Older Relatives: Theory of Planned Behavior Approach Gungeet Joshi a , Salvador Gezan b , Tony Delisle c , Christine Stopka c , Morgan Pigg c & Mark Tillman d a Department of Health Outcomes and Policy , University of Florida , Gainesville , Florida , USA b School of Forest Resources and Conservation , University of Florid...

ABSTRACT. In order to promote web sales, companies conducting electronic commerce are constantly seeking viable and efficient ways to increase web traffic. One approach is to build consumers’ trust, and ultimately to increase web sales. Many business-to-consumer online merchants follow this approach and display trust-promoting seals on their websites. However, whether these seals really fulfill...

Users online tend to select information that support and adhere their beliefs, and to form polarized groups sharing the same view-e.g. echo chambers. Algorithms for content promotion may favour this phenomenon, by accounting for users preferences and thus limiting the exposure to unsolicited contents. To shade light on this question, we perform a comparative study on how same contents (videos) ...

Digital media are often used to encourage smoking cessation by increasing quitline call volume through direct promotion to smokers or indirect promotion to smoker proxies. The documentation of a program's experiences utilizing digital media is necessary to develop both the knowledge base and a set of best practices. This case study highlights the use of digital media in a proxy-targeted campaig...