Price comparison sites have become an increasingly popular way to shop online. Yet, even though consumers have complete access to the list of prices for apparently identical products offered on these sites, persistent price dispersion has been widely observed. One important theoretical explanation for this phenomenon comes from clearinghouse models of price dispersion. These models predict that...

Extant literature on web ads tends to isolate web ads from the web environments that they are embedded in and focus on individuals’ responses to the web ads per se. As a departure, our research recognizes the possible subtle influences that web ads could exert on consumers when they shop online by drawing on the marketing literature on perceptual and conceptual fluency. We hypothesize that a sa...

We report the development and validation of a scale to measure online shopping addiction. Inspired by previous theories and research on behavioral addiction, the Griffiths's widely accepted six-factor component model was referred to and an 18-item scale was constructed, with each component measured by three items. The results of exploratory factor analysis, based on Sample 1 (999 college studen...

This paper develops a research model of the importance of consumers’ perceived risk and the Internet shopping experience in the online purchasing behavior of Internet users. The model was tested using a survey of some 700 New Zealand Internet users. Both the perceived risk and perceived benefits of Internet shopping were found to be significantly associated with the amount and frequency of onli...

This paper analyzes the individual decision of online shopping, in terms of socioeconomic characteristics, internet related variables and location factors. Since online shopping is only observed for internet users, we use the two-step Heckman’s model to correct sample selection. We argue that one of the relevant variables to explain online shopping, the existence of a home internet connection, ...

Online shopping value involving perceived utilitarian value and perceived hedonic value affect consumer behaviour intention. Studies on the effects of Web site characteristics on online group buying behavior through online shopping value are scant. Thus, this study investigates the effects of information richness and navigation of GROUPON Taiwan Web site characteristics on online group buying i...