Dental offices have been switching to online purchasing of their dental supplies and equipment. This case presents the marketing strategy for a newly created online store for a dental supply company. The online store provides dentists with over 16,000 different dental products from alloys to dental instruments to x-ray products. Online sales are a more efficient approach to the traditional cata...

Online stores spring up everywhere and their store display changes more agilely than the brick-andmortar ones. The webpage aesthetics in online stores, similar to in-store atmospherics in brick-andmortar stores, are significant to consumer impulse buying, yet has received very limited attention from researchers. This paper reports three empirical studies that examine how webpage aesthetic compo...

Introduction. Many large applications—such as Google search, Gmail, Facebook, Dropbox, eBay, online banking and card payment processing—are expected to be available continuously, even under peak load, congestion in parts of the network, server failures, and during scheduled hardware or software upgrades. Such applications also typically manage large amounts of data. To achieve the desired avail...