OBJECTIVE Recommended as a 'universal precaution' for improving provider-patient communication, teach-back has a limited evidence base. Discharge from the emergency department (ED) to home is an important high-risk transition of care with potential for miscommunication of critical information. We examined whether teach-back improves: comprehension and perceived comprehension of discharge instru...

The purpose of this study was to understand the effects of podcast ad placement and podcast ad type on consumers' perceived intrusiveness, perceived irritation, attitude toward the ad, and ad avoidance. Our 2 x 2 (traditional ad vs. sponsorship by beginning vs. middle) experimental study found that sponsorships generated better consumer responses than did traditional ads and that podcast ads pl...

In this paper, a study of the perceived destination image created by promotional Web Pages is expounded in an attempt to identify their differences as generators of destination image in the consumers' mind. Specifically, it seeks to analyse whether the web sites of different Spanish regions improve the image that consumers have of the destination, identifying their main dimensions and analysing...

Mobile payments represent an extremely interesting paradox in the world of mobile telecommunications, still not showing success in most markets. Customer acceptance turned out to be a decisive factor. In order to gain a deeper understanding of consumer behavior this paper introduces a consumer acceptance model that addresses perceived usefulness, perceived ease of use, subjective security, and ...

The emergence of mobile communication and positioning technologies has presented advertisers and marketers with a radically innovative advertising channel: Location-Based Advertising (LBA). Despite the growing attention given to LBA, little is understood about the differential effects of text and multimedia advertising formats on the mobile consumer perceptions and behaviours. This exploratory ...

In this study, we apply an econometric methodology to empirically examine the potential roles of a host of key factors on the part of the consumer in affecting the level of effectiveness (persuasiveness) of celebrity endorsement in advertising. Based on first-hand data obtained from surveys and using an econometric approach, we design and implement our empirical analysis. The analysis leads to ...

Despite the proliferation of e-services, they are still characterized by uncertainties. As result, consumer trust beliefs are considered an important determinant of e-service adoption. Past work has not however considered the potentially dynamic nature of these trust beliefs, and how early-stage trust might influence later-stage adoption and use. To address this gap, this study draws on the the...

The research into consumer choices and acceptance of new products and services is normally discussed within the framework of diffusion of innovations and has traditionally relied on identifying consumer characteristics while focusing on the characteristics of innovations. The purpose of this study is to examine the impact of Identity theft on the perceived level of security mad trusting E-Comme...

As digital services increasingly deal with commodity offerings (i.e., digital content and features that are similar between service providers), service providers are seeking to differentiate themselves with variations in their digital service business models. We seek to demonstrate that consumer value for digital service business models may be quite different even when consumers have similar pr...