Despite the importance of online product recommendations (OPR) in e-Commerce transactions, there is still very little understanding about how different recommendation sources affect consumers' beliefs and behavior, and whether these effects are additive, complementary or rivals for different types of products. This study investigates the differential effects of provider recommendations (PR) and...

due to the increasing number of telegram social network users in iran especially among the young and educated people, it seems that the study of use of such networks is important particularly in educational activities. given the importance of the issue, the purpose of this descriptive- correlative research was to study the factors affecting students’ intention to use telegram social network in ...

background: the present study aimed to determine attitudes and effective factors in the acceptance of smart phones by physicians of the largest university of medical sciences in the south of iran. methods: this cross-sectional study was performed using structural equation modelling (sem) in 2014. study participants included 200 physicians working in the hospitals of shiraz university of medical...

MSN used to be the most popular application for communicating among social networks, but Facebook chat is now the most popular. Facebook and MSN have similar characteristics, including usefulness, ease-of-use, and a similar function, which is the exchanging of information with friends. Facebook outperforms MSN in both of these areas. However, the adoption of Facebook and abandonment of MSN have...

E-commerce is one of the industries that are able to grow in middle crisis because COVID-19 pandemic. This research aims investigate factors influence continuance intention online shopping services scope e-commerce. uses perceived ease use as an independent variable affects with usefulness and trust mediating variables. categorized explanatory research. Respondents this study Klikindomaret user...

The primary objective of this study is to examine how the perceived ease use and usefulness online learning, specifically using SPACE (Sistem Pembelajaran Agama Cara Elektronik/Electronic Way Religion Learning System) platform, impact effectiveness teaching professional education students. employs a mixed-methods approach, combining both qualitative quantitative methods, utilizes descriptive te...