This paper aims to understand the determinants of Vietnamese shoppers’ perceived value and their shopping intention towards omnichannel. First, this examines factors affecting customers’ omnichannel identifies predictors these factors. Second, it association between retailing. In doing so, study utilizes quantitative research by means a survey 225 shoppers in electronics retail industry Ho Chi ...

Although there has been much research on Islamic perspectives within tourism, knowledge related to cruise tourism is less represented the literature. Due demand for cruises, it very important illustrate several features and characteristics of hospitality services that come context. Therefore, this study aims investigate passengers’ perceived values satisfaction test moderator religiosity as a n...

The current level of awareness halal cosmetics is still low. main reason behind this phenomenon lies in the scarcity on market. Due to a lack understanding and haram/halal, consumers turn products. Despite industry's potential, are not adequately exposed brands, as result, cosmetic items have poor reactivity. Gaining better how view brands essential. Most available literature matters has primar...