A growing body of research in political science has uncovered evidence of a " split personality " among Americans when it comes to racial attitudes, whereby people express different attitudes in public than they personally hold. A common assumption is that people adjust their personal attitudes to conform to dominant social norms. At present, however, there is no theoretical model that could ac...

This study adopts social identity theory (SIT) to examine the post-adoption of computers using a research model that extends the theory of planned behavior (TPB) with two organizational cultural factors. Individual attitudes toward using computers and perceived behavioral control are TPB personal factors, while subjective norms can be viewed as the social factor. Empirical findings from 400 Ara...

Lay conceptions of personality change and continuity were examined in a sample of 112 undergraduates. Participants rated their personal change over 5 years (past or future), the change they perceived to be normative over 10-year age spans between 15 and 65, their beliefs about whether personality is fixed or malleable (‘‘lay theories’’) and their beliefs about the causes of personality change a...

s Many types of business are rapidly growing in a social network service market. Social network could achieve brisk growth due to social network game (SNG). As users of SNG increase substantially, people are paying attention to profits making from users’ game item purchases. Thus, this research examines what make SNG users purchase items. First, we selected flow as antecedent of item purchase i...

Preferences in popular music among teen-age girls vary according to the neighborhood in which a girl lives and her relative popularity among her peers. Highly popular girls are shown to conform more closely than the less popular to the prevailing neighborhood norms in popular music. Musical tastes and preferences for particular songs and for particular disk jockeys are found to be anchored in r...

he interpretation and cultural nuances behind the concept of leadership are not only questionable but are subject to different meanings to different people. Yet, within the organisational context, there are specific boundaries that must be adhered to in order to inculcate certain values. Leadership at a political level is not excluded from democratically instated norms. The failure to maintain ...

BACKGROUND A variety of definitions of child abuse and neglect exist. However, little is known about norms in the general population as to what constitutes child abuse and neglect or how perceived norms may be related to personal experiences. METHODS We conducted a random-digit-dialed telephone survey of 504 Washington State adults. Respondents were asked whether they believed each of 34 beha...

BACKGROUND Healthcare workers (HCWs) are encouraged to get vaccinated during influenza pandemics to reduce their own, and patients', risk of infection, and to encourage their patients to get immunised. Despite extensive research on HCWs' receipt of vaccination, little is known about how HCWs articulate pandemic influenza vaccination advice to patients. AIMS To explore HCWs' uptake of the A/H1...