Abstract This article discusses the contribution of European political parties to democratic backsliding. It focuses on People’s Party’s efforts protect Hungarian government, and Conservatives Reformists party’s permissive acceptance Polish government’s attacks democracy rule law, analysing these patterns behaviour as a form complicity in In second step, examines existing possibilities normativ...

Numerous attempts to explain the puzzle of party-voter relationship have been made. Researchers vote choice referring one’s social status, individual or group interests, sense identity. All them offer an interesting, but not complete explanation decisionmaking process. In present paper, we study this phenomenon, using brand personality approach, which focuses on consumers’ identity and emotiona...