In recent years, the encroachment of upstream manufacturer on retailer has become increasingly frequent. This study focuses influence retailer's freebies promotion manufacturer's decisions. The produces products and wholesales them to downstream retailer, then sells directly end retail market. To obtain more profits, can decide whether offer before day. We first decisions by comparing their pay...

The purpose of this study was to examine and analyze the effect marketing mix elements which include product (X1), price (X2), place (X3), promotion (X4), people (X5), process (X6), physical evidence (X7). overall (simultaneous) on student's decision choose Bogor Unity IBI campus. This uses primary data through a survey 97 active Unit students in even semester 2019/2020 academic year. collected...

moving from micro-level of social capital to the macro level is essential for access to the stable benefits of this capital. the aim of this study was to design a model for the promotion of bridging social capital of football fans. this developmental research was done with mix methods. 14 experts were interviewed in targeted way and effective categories and sub categories on promotion of bridgi...

a strategy that integrates an organization's marketing goals into a cohesive whole, ideally drawn from market research, focuses on the ideal product mix in order to achieve maximum profit potential; the marketing strategy is set out as a marketing plan, a good idea, method, information, object, or service that is the end result of a process and serves as a need or want satisfier. it is usually ...

In an effort to influence the market make purchasing decisions, promotional activities (promotional mix) are a better strategy combination, and entirely planned achieve sales objectives. Promotion is form of direct persuasion through use various incentives that can be arranged stimulate immediate purchase or increase number goods services by customers consumers. The research method used in this...

In a study investigating motivational factors in group brainstorming, we investigated the impact on performance of regulatory fit/nonfit (based on the group’s focus and task strategy). All members of three-person groups were placed in either a promotion focus or a prevention focus and then were all given either an eager strategy or a vigilant strategy for performing a brainstorming task (with a...