In today’s competitive environment, it is significant to develop a strong community that retains existing customers and attracts new ones. Higher education institutions in Lebanon, given the pandemic, are shifting online platforms market their services. The article explains how HEIs Lebanon use social media as way of engaging communicating with stakeholders. Using questionnaire targeting market...

The aim of this study is to provide a new insight into the “cause-effect” chain that “traditional” research on international promotional standardisation has neglected. A theory will be used as a conceptual base to formulate the research framework. This will identify key environmental and internal strategic factors as drivers and consequences of MNCs subsidiaries and Agencies’ promotional standa...

BACKGROUND Internal documents from the pharmaceutical industry provide a unique window for understanding the structure and methods of pharmaceutical promotion. Such documents have become available through litigation concerning the promotion of gabapentin (Neurontin, Pfizer, Inc., New York, New York) for off-label uses. PURPOSE To describe how gabapentin was promoted, focusing on the use of me...

The Dynamic Energy Budget (DEB) theory has become a fundamental tool in modeling the metabolic behaviour of organisms. Its capacity to describe the biological aspect of life alone justifies its applicability in Artificial Life. Aware of this potential, the DEB research group in Instituto Superior Técnico (IST) in Lisbon has joined the videogame company Biodroid Entertainment in the Life Engine ...

monthly and annual water and phosphorus mass budgets were set up over the year 2010 for thelake rio verde, brazil. limited data for the water budget was compensated using an interpolation methodwith data water budget data of a nearby reservoir. thus, errors of ca. 1.5% were estimated for the waterbudgets. dominant p mass input terms were inflows from the rivers and direct run off into the reser...

Even within a store chain and format, supermarket outlets often exhibit substantial differences in selling surface. For chain managers, this raises the issue of correctly anticipating the promotion lift, and of profitably managing promotion activities, across these outlets. In this paper, we conceptualize why and how store size influences the category sales effectiveness of four promotional ind...

BACKGROUND Despite public denials, internal tobacco company documents indicate that adolescents have long been the target of cigarette advertising and promotional activities. Recent longitudinal evidence suggests that 34% of new experimentation occurs because of advertising and promotions. OBJECTIVE To apportion responsibility for smoking experimentation and future smoking-attributable mortal...

In this paper, the sustainability of public debt is interpreted as the result of the interaction of fiscal policy with the economic environment, and not as a statistical concept as in most of the recent literature. If debt must not explode over time, policy makers have to respond to the changing conditions in the macroeconomic environment. This paper defines the conditions which will ensure com...

This bulletin is based on research conducted by Professor Gavin Wood and Dr Melek Cigdem at the AHURI Research Centre—RMIT University, and Ms Deb Batterham and Professor Shelley Mallett at Hanover Welfare Services. The research examined, for the first time, the geography of homelessness in Australia and its relationship to potential structural drivers of homelessness (specifically housing and l...

European Union’s (EU) (currently 27 Member States) shared-cost research has been organised in Framework Programmes (FP) of durations of 4-5 years since 1984. The 6th European Atomic Energy Community (EURATOM) Framework Programme (2002-06) and the current 7th FP (2007-11) have been allocated a fission research budget respectively of 209 and 287 Million Euro from the European Community (EC). In F...