Purpose This study aims to analyze the factors that drive purchases via Instagram and contribute growth of Commerce examine moderating role gender, age experience in use proposed relationship between six variables derived from commitment–trust theory, technology acceptance model consumer decision-making theory. Design/methodology/approach A survey was completed by respondents after watching a v...

Purpose: This study aims to verify the reactions of nail service consumers indecisiveness during purchase process and effect on intention delay. Moreover, it examines whether consumers’ affects their intentions delay differently depending content message framing presented by providers. Finally, this provides implications for shops improve consumer satisfaction business performance through effic...

Consumers have become highly concerned about their enduring health and moulding behaviour towards benefits purchases. With regard to this, the paper aims examine determining factors that influence purchase intention of organic food in Biratnagar. Among different exploratory factors, this study impact trust, consciousness knowledge on food. A self-administered questionnaire was sent a random bas...

The purpose of this study is to analyze the effect Social Media Marketing on Customer Purchase Intentions. data used in were obtained directly from distributing online. number respondents was 115 people. results testing hypothesis indicate that: Firm- Created Communication has a positive and significant User-Generated Communication,and Brand Passion. Meanwhile, no also show that Passion Loyalty...

Received Dec 9, 2016 Revised Mar 27, 2017 Accepted Apr 11, 2017 This study aims to analyze empirically three factors antecedents of trust they are system quality, information quality, and service quality. Customer trust is used in determining customer intention to purchase of e-commerce in social media (facebook). A number of respondents were 451. The results of this study concluded that three ...

This study demonstrates how learning approaches (classical conditioning, operant conditioning, and cognitive learning) can be incorporated in the design of advergames to influence the attitudes, recall of brand, recall of product information, and purchase intention. The results show that cognitive learning results in the best recall of brand name and product information, followed by classical a...