The recent development of a global telecommunication technology provides a new mechanism for companies to promote their products and services. This modern electronic advertising concept is commercially known as mobile advertising. Despite its remarkable opportunities claimed by many quarters, the attitude of Malaysian consumers towards mobile advertising and their intention to purchase the adve...

Purpose: As an Internet-based version of word of mouth, electronic word-of-mouth (eWOM), the new information presented from the perspective of consumers who have purchased and used the product, have become a major informational source for consumers. The purpose of this paper aims to investigate the influence of eWOM on purchasing intention. Moreover, this study examines the moderating effect of...

The aim of this study is to investigate the effect economic crisis on consumers’ masstige behavioural intention. examines effects uniqueness, hedonic value, conspicuous consumption and perceived quality purchase intention, as well moderating crisis. conducts hierarchical multiple regression analysis. results show that uniqueness values have significant influences while no influence In addition,...

In the current competitive retail market, retailers constantly strive to deliver products consumers at a better value. Consumers are becoming more price sensitive but still seeking quality products. A retailer can establish value with brand. Consequently, introducing their own private label brands (PLBs), which also differentiate from competitors. The role of perceived in purchase behavior PLBs...

Green marketing is a process of producing environment friendly product. Such type of products that are safe from different hazards. Now a days Green marketing is exploring day by day. The eco-friendly products are making by many companies in Globe. Our Purpose of this study is basically to identify that what kind of factors influence the green purchase intentions of consumer of Pakistan. Four p...

The present study evaluated whether, and to what extent, the constructs implicated in the theory of planned behavior could predict behavioral intention to exercise and exercise-class attendance of older adults (age 65-90 years) already enrolled in a physical activity program. The study also evaluated whether including self-efficacy judgments might improve the predictive capacity of the model. P...

Under the trend of globalization and advancement of information technology, the operational patterns and industrial environments have changed, hence, traditional industries are facing the impact of the new era. Sustainable operation thus becomes their priority concern. This study treated consumers of traditional industries as subjects, and Buddhist Systems Methodology (BSM) and the quantitative...

In the context of people’s gradually rising consumption levels and urgent need to upgrade tourism market, continuous homogenization souvenirs is beginning seriously affect shopping experience tourists. This study aims explore how tourists perceive phenomenon this affects tourists’ purchase intention. constructs a hypothesis model relationship among perceived homogeneity, value, intention based ...