BACKGROUND Consumption of fruit and vegetables is important for health, but is often lower than recommended and tends to be socio-economically patterned with lower consumption in more deprived groups. In 2008, the English Department of Health introduced the Change4Life convenience store programme. This aimed to increase retail access to fresh fruit and vegetables in deprived, urban areas by pro...

IJVM (2013), 7(3):193-199 193 Isolation, characterization and transduction of canine bone marrow-derived mesenchymal stem cells (cBM-MSCs) Rezaei, M., Jamshidi, Sh., Saffarpour, A., Ashouri, M., Sharifi, D., Zamankhan Malayeri, H., Tamimi, N., Rokn, A.R. Department of Internal Medicine, Faculty of Veterinary Medicine, University of Tehran, Tehran, Iran Department of Periodontology, Internationa...

Two experiments demonstrated that fast (vs. normal-paced) end-of-advertisement disclaimers undermine consumers’ purchase intention toward untrusted brands (both trust-unknown and not-trusted brands), but that disclaimer speed has no effect on consumers’ purchase intention toward trusted brands. The differential effects of disclaimer speed for untrusted versus trusted brands were not due to diff...

Country image is viewed as the overall perception of consumers from a particular country, based on their prior perception of the country’s production and marketing strengths and weaknesses and this image affect customer attitudes like purchase intention. The purpose of our study was to develop and validate the relationship among country image, e-WOM and purchase intention of foreign products. B...

1 Department of Pharmacology, Faculty of Medicine, Babol University of Medical Sciences, Babol, Iran; 2 Department of Toxicology and Pharmacology, Faculty of Pharmacy, Tehran University of Medical Sciences, Tehran, Iran; 3 Student Research Committee, Department of Immunology, School of Medicine, Shahid Beheshti University of Medical Sciences, Tehran, Iran; 4 Toxicology and Diseases Group, Pharm...

This paper aims to develop a model for online purchase intention in a B2C environment, integrating cognitive and affective responses based on the theory of reasoned action. Seven hypotheses were developedand tested on a dataset of 532 observations collected via a questionnaire survey. The results of this study indicate that both cognitive and affective judgements are important for online transa...

MAHDI AZARNOOSH, ALI MOTIE NASRABADI, MOHAMMAD REZA MOHAMMADI, AND MOHAMMAD FIROOZABADI Department of Biomedical Engineering, Science and Research Branch, Islamic Azad University, Tehran, Iran; Biomedical Engineering Department, Faculty of Engineering, Shahed University, Tehran, Iran; Psychiatry and Psychology Research Centre (PPRC), Roozbeh Hospital, Tehran University of Medical Science, Tehra...

G. R. Jahanshahloo , F. Hossienzadeh Lotfi , N. Shoja , G. Tohidi , S. Razavyan d a Department of Mathematics, Science & Research Branch, Islamic Azad University, Tehran-Iran b Department of Mathematics, Islamic Azad University, Firuozkooh Branch, Firuozkooh-Iran c Department of Mathematics, Islamic Azad University, Tehran-Center Branch, Tehran-Iran, P.O. Box: 14515-459, [email protected] d De...