This study investigates the relative impact of textual claims and visual metaphors displayed on the product's package on consumers' flavor experience and product evaluation. For consumers, strength is one of the most important sensory attributes of coffee. The 2 × 3 between-subjects experiment (N = 123) compared the effects of visual metaphor of strength (an image of a lion located either on to...

This paper examines the influence of a permanent discount strategy on customer purchase behavior, i.e., incidence in each week, quantity (in units), and total order spending CNY). Permanent discounts are defined as continuously provided by retailers. We identify two types discounts, namely, product-specific price (PD) coupons (OD, which can be redeemed for order). collect transactional data fro...

BACKGROUND Television food advertising (TVFA) is the most dominant medium in the obesogenic environment promoting unhealthy food choices in children. METHODS This cross-sectional study investigated children's attitudes towards TVFA by examining four well-cited induction factors namely advertisement recognition, favourite advertisement, purchase request, and product preference. Malaysian urban...

While the appeal of shopping online is enormous, successful methods of attracting and keeping customers remain elusive. Product offerings, service, and price are important considerations in online shopping, and a useful and satisfying Web site is also a consideration for on-line success. This research investigates product presentation in remote purchase environments and whether to accommodate u...

Mobile recommendation agents (MRA) are a new class of decision support systems that provide consumers with product information during purchase situations in stores. They allow merging of local information with global information provided by online content sources. Currently design criteria for MRA are missing. Studies on purchase decision support systems indicate the importance of price, single...

Digital product reviews provided by users and experts are used as purchase decision cues. In contrast to reviews obtained by websites on the desktop, it is open if they are adopted in in-store purchase situations on mobile devices. In addition, it is an open issue to which degree free digital product reviews provided by users or paid digital product reviews provided by experts are adopted and i...

Because it is harder to justify hedonic purchases than utilitarian purchases, it is proposed that promotions will have a stronger positive effect on the purchase likelihood of hedonic than utilitarian products. This and related propositions are tested in multiple studies using a variety of product categories and promotions. The results demonstrate that promotions are more effective in driving p...

Foreign branding (spelling a brand name in a foreign language) is one way to create desirable product associations. In three empirical studies, we apply justification theory to demonstrate that foreign branding increases purchase likelihood if it is compatible with the product category (e.g., a French brand name for hedonic and a German name for utilitarian products). However, incongruence betw...

This research investigates what information German Fairtrade coffee consumers search for during pre-purchase information seeking and to what extent information is retrieved. Furthermore, the sequence of the information search as well as the degree of cognitive involvement is highlighted. The role of labeling, the importance of additional ethical information and its quality in terms of concreten...

Cross-border e-commerce has become an important channel for promoting international trade. Yet, the factors influencing buyer behavior in cross-border e-commerce have received relatively less research attention than in domestic e-commerce settings. In this paper we draw on the valence framework to develop and test a research model of buyer repeat purchase intentions in cross-border e-commerce. ...