Nowadays, with increasing service industries, service marketing and service quality have become an important challenge to organizations. The attempts of organizations in this situation are witnesses to this matter. In the past years, the organizations tried to reach service quality appropriation and satisfaction of self-external customers by concepts and approaches of external marketing. One of...

We give lower bounds on the largest singular value of arbitrary matrices, some of which are asymptotically tight for almost all matrices. To study when these bounds are exact, we introduce several combinatorial concepts. In particular, we introduce regular, pseudo-regular, and almost regular matrices. Nonnegative, symmetric, almost regular matrices were studied earlier by Ho¤man, Wolfe, and Ho¤...

The use of digital platforms as a marketing tool is currently not being utilized optimally by MSME actors. This study aims to see how efforts are made optimize in order expand the products. research uses qualitative approach with case method Cibogo Village, Cisauk District, Tangerang Regency. results this indicate that general utilization optimal. intensity using varies categories pre-adoption,...

The Internet was initially developed for military purposes but soon grew into an academic tool intended to disseminate research from one institution to another. In the 1990s, the Internet was introduced into the business arena and has steadily grown into a very important business tool that has helped businesses to achieve and improve on their strategic goals. The Internet has created new revenu...

this study was conducted to assess comparative examination of relationship between competitive intelligence with marketing effectiveness. for this purpose 110 branches managers of private and public banks in zanjan province were selected by stratified random sampling. the instrument of study were competitive intelligence (fahey, 2007) marketing effectiveness (kotler, 1997). results indicated th...

Trade promotions are the most important promotional tool available to a manufacturer. However trade promotions can achieve their objective of increasing short-term sales only if the retailer passes through these promotions. Empirical research has documented that there is a wide variation in retail pass-through across products. However little is known about the variations in pass-through over ti...

The increasing diversity of modern humans has implications for changes in consumer behavior. Previously, consumers solely relied on logical considerations when selecting products or services, but now this framework been shifted to encompass broader considerations. This trend forces a shift the marketing paradigm; from rational emotional marketing, even continuing spiritual marketing. article se...

since the 1970s, services marketing has grown into a major sub discipline of marketing. it is constantly claimed – but is refuted in the article – that services are now the dominant economic activity in developed countries and keeps growing while the two traditional goods sectors, manufacturing and agriculture, are declining. in today's competitive world, having expertise, knowledge and ma...

Purpose – Drawing on resource-advantage theory and a diverse literature base, this article seeks to further the development of the explanatory foundations of relationship marketing theory by proposing, and then providing, tentative answers to three “why?” questions in relationship marketing: why is relationship marketing so prominent now? Why do firms and consumers enter into relationships with...