recognizing the importance of the advertising in brand reinforcement and brand credibility, the authors conduct the present research for understanding the customers’ emotional responses toward the brand reinforcement and credibility and its effect on the perceived values and behavioral intentions. hypotheses were tested on data collected from 467 customers of mellat bank in semnan province in i...

This research tested an implementation intentions intervention to increase parent-teacher communication among Latino parents of young children. Parents (n=57) were randomly assigned to form implementation intentions or simply goal intentions to communicate with their child's teacher. They completed measures of communication and goal intentions immediately prior to the manipulation, and after th...

Implementation intentions are detailed and systematic plans that are developed during intention formation. We compared two different implementation intentions to standard event-based prospective memory instructions using three different kinds of intentions. Two of these intentions involved nonfocal cues whereas the remaining intention was about specific, focal cues. Implementation intentions dr...

Substantial evidence comparing men's perceptions of women's sexual intentions with women's own reports of their sexual intentions has shown a systematic pattern of results that has been interpreted as support for the idea that men overestimate women's true sexual intentions. However, because women's true sexual intentions cannot be directly measured, an alternative interpretation of the existin...

Eliciting specific intentions and seeking inspiration are important activities in the process of shaping a product’s visual appearance. A survey of the professional industrial designers was conducted to identify intentions (e.g. attributes, emotions) that they attempt to elicit, and also to identify inspiration sources and their media that they prefer not only in generating ideas to realise int...

the aim of this study is to see the effect of work overload that is a dilemma in almost every organizational sector to perform more activities at one time, consequence of this are in the form of increase in stress, turnover intentions, and lower job satisfaction. islam, that pays high intention on employees at work setting. islamic perspectives can control these problems i.e. turnover intention...

background & aim: despite the advantages of natural childbirth and complications associated with cesarean section, rate of cesarean delivery has increased dramatically in recent years. therefore, appropriate training is essential to reducing this trend. this study aimed to evaluate the effects of training about the benefits of natural childbirth on the attitude and intention to select the mode ...

Objective: To compare the predictive power of goal intentions and implementation intentions. Design: Both constructs were expected to explain physical exercise at 3 points in time (with follow-ups at 6 and 12 months) in a sample of 368 persons participating in orthopedic rehabilitation. Results: Goal intentions and implementation intentions predicted exercise during rehabilitation. In contrast,...