Kashmir is one of the most unique regions world when it comes to availability products and services. The region has a lot offer consumers both at national international level. offerings something that makes retail marketing quite important for businesses acquire retain customers. past few years witnessed undergoing major transformation retailing. Hence, this article focused on opportunities cha...

A survey of 2125 middle-school students in central California examined adolescents' exposure to tobacco marketing in stores and its association with self-reported smoking. Two thirds of sixth-, seventh-, and eighth-grade students reported at least weekly visits to small grocery, convenience, or liquor stores. Such visits were associated with a 50% increase in the odds of ever smoking, even afte...

According to the great management guru Peter Ducker "the organizations’ have only two functions, one is marketing and other is innovation." Rural markets are characterized with huge potential for marketers, but at the same time pose several challenges to serve them with similar set of marketing mix used in urban settings. The main challenges in rural marketing are: Physical distribution, Channe...

To make judicious budget and resource allocation decisions, it is essential to understand the characteristics and performance of keywords used by target shoppers. Taking the approach of understanding consumers’ information needs, we construct a goal-related keyword characterization framework. Most search keywords exhibit more than one of the following characteristics retailer specific, brand sp...

CONTEXT In-store food marketing can influence food-purchasing behaviors and warrants increased attention given the dramatic rise in obesity. Descriptive and experimental studies of key marketing components have been conducted by consumer scientists, marketing researchers, and public health experts. This review synthesizes research and publications from industry and academic sources and provides...

To make judicious resource allocation decisions in search marketing, it is essential to understand the motives behind online shoppers’ searching and purchasing behavior. Taking the approach of understanding consumers’ desires to reduce cognitive load in online shopping, we construct a goal-related keyword characterization framework. Most search keywords reflect a combination of the following ch...

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While we witness rapid global development of electronic commerce, regional trends may vary considerably and thus it is important to analyze evolution of local e-trade. Here, we use survey data to analyze marketing activities of Polish entrepreneurs in retail e-commerce (B2C). We cover topics such as price comparison, customer loyalty analysis, forms of communication, personalization attempts, i...

Using empirical market data from brand rivalry in a retail ground-coffee market, we model each idiosyncratic brand’s pricing behavior using the restriction that marketing strategies depend only on profit-relevant state variables, and use the genetic algorithm to search for coevolved equilibria, where each profit-maximizing brand manager is a stimulus-response automaton, responding to past price...