Coordinating activities among members of a distribution channel has been a subject of great attention in the past two decades. Among various methods to coordinate independent channel members, a number of studies in the literature suggest quantity discount as a mechanism to achieve incentive-compatible coordination between a manufacturer and his retailer. The rationale behind this coordination m...

Trade promotions are temporary price cuts that manufacturers offer retailers to encourage them to reduce retail prices. While trade promotion spending as a percentage of marketing budget has increased dramatically, the inefficiency of trade promotion represents the ‘‘number-one concern’’ among manufacturers, as indicated by recent trade surveys. At the heart of this dissatisfaction lies manufac...

Radio Frequency Identification (RFID) is a hot topic in retail supply chain management [Behrenbeck, Küpper et al. 2004]. Yet, a recent study predicts “that the true benefits of RFID for retailers will be in enhanced marketing opportunities” [Sharpless 2005]. Research on RFID for marketing purposes is still rare giving the opportunity for more specific research on how RFID will influence busines...

Radio Frequency Identification (RFID) is a hot topic in retail supply chain management [Behrenbeck, Küpper et al. 2004]. Yet, a recent study predicts “that the true benefits of RFID for retailers will be in enhanced marketing opportunities” [Sharpless 2005]. Research on RFID for marketing purposes is still rare giving the opportunity for more specific research on how RFID will influence busines...

in this paper different channels of pomegranate marketing in lorestan province are identified and the economic evaluation of these path ways is discussed. for this purpose, the different marketing margins, the share of marketing agents of final price of product, marketing cost coefficient and marketing efficiency in each channel was calculated. the necessary cross-sectional data and information...

T obacco firms face an increasingly stringent regulatory environment. Despite having fewer viable options in the promotional mix, industry promotional spending has persisted, reaching record levels. In the USA, $11.22 billion was spent on tobacco promotion during 2001. Once one form of promotion is banned, tobacco firms utilise other marketing strategies to continue communicating brand imagery....

Purpose: This paper identifies those attributes of created and evolved retail agglomeration formats that have a substantial impact on overall attractiveness from the consumers' point of view. From an agglomeration management perspective primary areas of concern are identified and suggestions to increase the competitiveness of diverse agglomeration formats are presented. Design/methodology: Thro...

Revenue Management (RM) has been successfully applied to many industries and to various problem settings. While this is well reflected in research, RM literature is almost entirely focused on the dynamic pricing problem where a perishable product is priced over a finite selling horizon. In retail however, the static case, in which products are continuously replenished and therefore virtually im...