This paper critically appraises the rhetoric of marketing management texts. Its interpretive frame is informed respectively by critical management and discourse analytic theoretical traditions. Its main data set is drawn from popular textbooks written for taught university courses but it also draws attention to similar rhetorical strategies in leading academic marketing journals. In addition, p...

Past research is not clear on the process by which rhetorical questions influence persuasion (i.e., increased focus on message arguments vs. on the persuasion agent). Based on recent theories of persuasion knowledge and rhetorical figures in advertising, our model delineates conditions under which rhetoricals are likely to enhance argument elaboration (low salience of the rhetorical) and those ...

This comparative study aimed at finding out the types of grammatical shifts which have occurred in two English translations of the Quranic rhetorical questions, and the impact of such shifts on the said rhetorical questions. For these purposes, the study firstly analyzed the Arabic and English texts syntactically using the x-bar theory for Haegeman (2006) and then classified the grammatical shi...

Explaining why the same passage may have different rhetorical structures when conveyed in different languages remains an open question. Starting from a trilingual translation corpus, this paper aims to provide a new qualitative method for the comparison of rhetorical structures in different languages and to specify why translated texts may differ in their rhetorical structures. To achieve these...

In this paper, we discuss dependencies between rhetorical discourse structure and relevance implicatures. We follow [3] and infer relevance implicatures from the assumption that an answer provides optimal information for solving an explicitly or implicitly given decision problem of the inquirer. Such a decision problem can be identified with a question raised in the conversation. Background que...

In this paper, we present a prototype that helps visualizing the relative importance of sentences extracted from medical texts using Embodied Conversational Agents (ECA). We propose to map rhetorical structures automatically recognized in the documents onto a set of communicative acts controlling the expression of an ECA. As a consequence, the ECA will dramatize a sentence to reflect its percei...

Abstract Thematic development refers to the way theme and rheme in the clause are developed. The theory of rhetorical structure can be defined as the strategies that follow specific ways to make writing more persuasive. The present study aimed to examine how Iraqi writers maintain cohesion in the text by analyzing the patterns of thematic progression in various rhetorical sections in an online ...

Abstract Thematic development refers to the way theme and rheme in the clause are developed. The theory of rhetorical structure can be defined as the strategies that follow specific ways to make writing more persuasive. The present study aimed to examine how Iraqi writers maintain cohesion in the text by analyzing the patterns of thematic progression in various rhetorical sections in an online ...

In my current research, I propose that an attitude can serve for the individual and for the object appraisal. Therefore, if we consider the self and an object as two poles, how can we place an individual’s attitude toward the object on a continuum between these two poles? Specifically, I would like to know a way to place an object on a continuum between two different poles. Thus, I need a way t...