-Making a profit from e-commerce is becoming mature after A.D. 2000. Online auction is one of successful business model on e-commerce. For example, eBay’s trading volume is close to 4.552 billion dollars, and net profit is 1.082 billion dollars in 2005. This booming market reminds academics to do further research in this area. This research investigates the marketing strategies of online auctio...

Despite popular belief, the marketing discipline was an offshoot of economics (Bartels 1951, Sheth et al. 1988). Early researchers, often educated in economics, felt economics was preoccupied with variables such as prices and costs. They focused on other variables. They also investigated marketing as a productive activity (i.e., adding value) by adopting different sets of assumptions other than...

Companies know the amount of profit they make, but may not know whether they are operating on the uphill side or downhill side of the profit function with respect to each marketing investment variable. We first identify the risks of an uphill-located firm acting as if it were a downhill-located firm. Then, we develop a diagnostic tool to infer a company’s type based on its location on the profi...

Undoubtedly, Customer Relationship Management (CRM) has gained its importance through the statement that acquiring a new customer is several times more costly than retaining and selling additional products to existing customers. Consequently, marketing practitioners are currently often focusing on retaining customers for as long as possible. However, recent findings in relationship marketing li...

The present research was conducted to build a conceptual model of internal effective factors of small and medium enterprises in Mazandaran Province. To accomplish the goal of the research first, a complete review of the related literature was conducted. Second, questionnaires were given to the corresponding population. Finally, the gathered data were calculated and analyzed using SPSS, Exce...

abstractpurpose: the purpose of this study is to evaluate the impact of internet marketing indices on sales of electronic books and ranking them from the viewpoint of iran’s electronic publishers.methodology: the present study, in terms of purpose is applied and in terms of method is descriptive. in this study, a researcher-made questionnaire has been used for gathering viewpoints of electronic...

An important product strategy for firms in mature markets is value-adding modifications to existing products. Marketing information that reveals consumers’ preferences, buying habits, and lifestyle is critical for the identification of such product modifications. We consider two types of valueadding modifications that are often facilitated by marketing information: retention-type modifications ...

Within the information society, the development of the electronic commerce offers meaningful employment opportunities in the Community, above all for small and medium-sized enterprises. These opportunities also regard food products and in particular the local ones. The ecommerce and its marketing strategies allow them to be well-known. This paper describes a study of the e-commerce of tradition...