Cloud service intermediation is becoming increasingly recognized as a key component of the cloud computing value chain. Existing cloud service intermediaries already offer capabilities such as integration, customization or aggregation brokerage, but in the future, enterprises will require much more sophisticated capabilities going far beyond what is available today. The types of brokerage capab...

This research aims to explore the effect of e-service quality on customer satisfaction and loyalty. Especially, the current paper focuses on customer perceptions and reactions to the tangible factors of e-service quality in the Business-to-Customer (B2C) area. This tangible eservice quality includes web design esthetics, ease of use, virtual tour, and visualization. In addition, intangible e-se...

Cloud Computing is a new resource platform that offers abundant amount of services for organizations to meet furthermore satisfies the needs without huge and prior investment. When it comes to the development of a cloud, architecture plays a critical role. Architectural design is the primary step to meet the client demands. The purpose of this paper is to design a feasible and low-cost architec...

Enterprises in all branches of industry are being forced to react to the growing individualization of demand, yet, at the same time, increasing competitive pressure dictates that costs must also continue to decrease. Companies have to adopt strategies which embrace both cost efficiency and a closer reaction to customers’ needs. Mass customization meets this challenge by producing goods and serv...

Software as a Service (SaaS) is a novel model of software delivery. It has been gaining momentum in recent years. More and more SaaS adoption succeeds. This paper presents an overview of this emerging model. I compare SaaS with legacy software delivery model, and also with Service-oriented architecture (SOA). I investigate SaaS from different perspectives, from development to business model, an...

We argue that four service innovation mechanisms by Gallouj and Weinstein imply that services are modular offerings. In this comparative case study, we look at four knowledge-intensive business service innovations to further understand the nature of modularization in services. Our findings indicate that modularization was used primarily for systematization and innovation purposes, and the prefe...

The adoption of information and communication technology (ICT) is one of the most critical areas of innovation for third-party logistics service providers (3PLs). ICT is seen as tool for achieve service differentiation and improving connectivity with other supply chain partner. Nevertheless, many logistics service companies had failed to use ICT to gain competitive advantage as the implementati...

Mass customization is the new frontier in business competition for both manufacturing and service industries. To improve customer satisfaction, reduce lead-times and shorten costs, families of similar products are built jointly by combining reusable parts that implement the features demanded by the customers. To guarantee the validity of the products derived from mass customization processes, f...

This study empirically develops a model indicating the determinants of e-CRM as well as explaining the relationship between eCRM and customer satisfaction in B2C websites. Based on the 7C model demonstrated by Rayport,J.F.&Jaworski,B.J and the Conceptual Model of Service Quality researched by Parasuraman, a theoretical framework that consists of e-CRM initiatives: context, content, customizatio...