This research is aimed to identify factors affecting users’ Intention Use (ITU) Social Networking Sites (SNSs) with moderating role of social networking satisfaction. There are considerable works regarding influencing the (SNSs), but no conducted on a mediating factor intends relation sociability, fashion/ status, perceived entertainment, and benefit satisfaction degree which associated using S...

Social network site users are often confronted with invisible audiences. Although various settings for managing audiences are available, we argue that these do not always match the users' interpretations. This study explores the audience-management strategies of 18 young adults when categorizing their (invisible) audiences in Facebook, using card sorting as a research method. Approximately 1254...

The issue of consumer information privacy, arguably the most substantial and persistent problem confronting e-commerce companies in general and online social networking service providers in particular, often results in unsatisfied customers. Researchers have investigated privacy from various perspectives and in a multitude of settings, yet there have been few attempts to understand privacy vers...

Online social networking sites (SNSs) have gained increasing popularity in the last decade, with individuals engaging in SNSs to connect with others who share similar interests. The perceived need to be online may result in compulsive use of SNSs, which in extreme cases may result in symptoms and consequences traditionally associated with substance-related addictions. In order to present new in...

Social networking sites (SNSs) have emerged as a center for daily social interactions. Every day, millions of users contribute information about themselves, and consume information about others on SNSs. In recent years, we have witnessed a growing number of studies on the issue of social information contribution and consumption behaviors on SNSs. This paper aims to provide a systematic literatu...

The use of Social Networking Sites (SNSs) has exponentially increased over the past decade, leading to warnings about addictive potential this technology. Yet, idea SNS addiction remains controversial and more theory-driven research is required understand mechanisms excessive compulsive facilitate development targeted interventions helping affected users. In present article we propose utilize a...

This research explores the intrinsic and extrinsic motivations driving donors to engage in fundraising appeals launched through social networking sites (SNSs) mitigate COVID-19’s impact on vulnerable communities from a cross-national perspective. The adopted quantitative approach web-based survey; total of 801 were obtained Kuwait Bahrain useable for analysis. Smart PLS structural equation mode...

• We examine consumers’ eWOM behavior on review and social networking sites (SNSs). highlight media differences according to online disinhibition effects. Emotional intensity predominately drives eWOM-giving, despite in media. The impact of emotional valence satisfaction eWOM-giving is media-specific. Expressive suppression regulates the effects emotion SNSs. Despite increased research into ele...

During the COVID-19 pandemic, older consumers have increased their usage of social networking services (SNSs) to avoid isolation, yet this behavior remains unexplored. Through selective optimization with compensation theory, authors combine concepts from gerontology and marketing investigate following research question: How does consumers’ SNSs during pandemic interrelate constructs well-being?...