Social Network Sites (SNSs) pose many privacy issues. Apart from the fact that privacy in an online social network site may sound like an oxymoron, significant privacy issues are caused by the way social structures are currently handled in SNSs. Conceptually different social groups are generally conflated into the singular notion of ‘friend’. This chapter argues that attention should be paid to...

Social networking sites like MySpace represent a new and powerful communication technology, rivalling even commercial search engines in terms of total visits. There is hence a need to understand how these sites relate to the rest of the Web. For this study, links to the U.S. top twenty social network sites were gathered from commercial search engines and investigated using an information scienc...

Employer branding by means of Social Network Sites (SNS) has been inspired by two recent developments: the increase of usergenerated content with the spread of Web 2.0 and the lack of specialized human resources. However, this phenomenon is yet not very well understood: Which companies use SNS for employer branding? What are the motivations behind it and what are the necessary success strategie...

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Social network sites (SNS) have simplified and amplified social interaction between online users. The unique hedonic-oriented features provide experiential motives for SNS users. Although SNS is growing popularity, a number of questions remain to be addressed concerning the usage of SNS: What are experiential motives for SNS users? What is the relationship between flow experiences and behaviora...