This study researches the mediating consequence of social trust (identification-based and information-based trust) on relationship between networking services (SNS) use commerce intention. The also explores whether how gender differences impact SNS endogenous constructs. proposed research model is empirically examined using a sample 170 consumers who have had prior online shopping experience. s...

The high penetration rate of mobile internet access makes the social networking tools ubiquitous. Through social networking tools, people now can easily contact others for social purpose as well as for work purpose. As a result, mobile social networking tools are now blurring the boundary between work and family domains and creating a new work-life relationship. Using social networking tools fo...