Abstract In marketing, significant attention has been devoted to the study of drivers and outcomes strategic flexibility drawing on real options theory. However, research that quantifies specific value reflected in a bundle is lacking. To remedy this gap, we develop options-based framework takes account brand expansion extension equity retailer growth strategies. We show how associated with fle...

This article examines the intersection of English and coffee in Seoul, South Korea, order to document how distinction (ala Bourdieu, 1984/2008) functions under prevailing conditions neoliberalism. A mere two decades after Starbucks first opened high-end specialty shops proliferate. Drawing on photographs exteriors, interiors, menus from 89 trendy Seongsu-dong neighborhood we examine deploy (in ...

This study aims to determine the effect of product and service quality influence on customer loyalty through satisfaction as an intervening variable at Starbucks Bale Kota Tangerang. Independent variables consist quality, dependent consists which include satisfaction. research was conducted is engaged in sales, located The background behind sales indeed growing, but most come from new customers...