This article investigates the cognitive linguistic processes involved in organizational identity construction through language-based identity claims. The organizational imaging process constructs an organization’s identity in relation to a system of positively and negatively valued conceptual categories. It involves using language to establish a classification scheme and to define the organizat...

One of the primary challenges faced by contemporary organizations stems from the breakdown of the boundary between their internal and external aspects. Previously, organizations could disconnect their internal functioning from their external relations in the environment because there were few contacts between insiders and outsiders. Top executives, marketing, purchasing, PR and strategic planni...