Retailing in the West African context is a dominant practice within distribution channel of overall business system, nowadays. This research aims to redefine construct retailing context. The approach based on some observations and documentary analysis. results show that marketing perspectives, always opposed wholesaling it can be well-defined as art selling goods services small quantities direc...

Purpose – The primary aim of this paper is to critically review the literature that explicitly addresses the adoption and application of Internet technologies, by retailers, for the promotion and sale of merchanidise. In particular, this study seeks to present a holistic and critical review of what is currently known, in order to help establish the gaps that will need to be addressed in future ...

In an omnichannel era, businesses and marketers need insights into the dynamics of customer shopping behaviors, particularly interplay between omnichannel, showrooming, webrooming behaviors. This study investigates evolution trends research channel behaviors (RCSB) domain, spanning from 1998 to 2022, including Covid-19 era. The performed a bibliometric review 500 papers in Scopus database. perf...

Disclaimer The opinions expressed in this working paper are the responsibility of the author alone. Female retail managers participating in this survey occupy more senior positions than female managers in the general UK labour market. Over one third of the women responding to the survey (36%) describe themselves as middle managers, while one quarter (25%) describe themselves as senior managers....

Journal of Advertising Education (A publication of the Advertising Division of the Association for Education in Journalism & Mass Communication). Focuses on teaching methodology, curriculum, accreditation, administration, and other issues related to teaching advertising. Cumulative index available online from Vol. 1, summer 1996, to the present issue. Subscription required or membership in AEJM...

Journal of Advertising Education (A publication of the Advertising Division of the Association for Education in Journalism & Mass Communication). Focuses on teaching methodology, curriculum, accreditation, administration, and other issues related to teaching advertising. Cumulative index available online from Vol. 1, summer 1996, to the present issue. Subscription required or membership in AEJM...

For many large retail companies with many suppliers, the utopian vision of total paperless trading offered by traditional Electronic Data Interchange (EDI), with its attendant efficiencies, has not been realized. Many small, but operationally important suppliers, lack enthusiasm for traditional EDI because it is expensive, complicated and they stand to gain little from it. This non-compliance p...

Purpose – The purpose of this paper is to provide an evaluation of some of the recent progress in the study of the history of retailing, with particular reference to analyses of the British retail market during the 20th Century. Design/methodology/approach – Three themes are addressed, each of which has significant potential to enhance our understanding of the historical development of the reta...

Mobile marketing, which involves twoor multi-way communication and promotion of an offer between a firm and its customers using the mobile, a term that refers to themobilemedium, device, channel, or technology, is growing in importance in the retailing environment. It has the potential to change the paradigm of retailing from one based on consumers entering the retailing environment to retailer...

This paper aims to categorize some of the fundamental information systems (IS) challenges with the development of consumer-oriented electronic commerce or online retailing. With the emergence of new online intermediaries such as America Online, Amazon and eBay, many traditional firms are at risk and need to respond. Despite their size and retailing experience most of the incumbent retailers suc...