 Strategic planning aims to harness a company’s core competencies to capitalise on identified environmental opportunities and minimise or avoid environmental threats.  As marketing managers bridge the gap between company, customers, competitors and channels of distribution, they not only manage their marketing strategies, but also tend to be highly influential in business and corporate strate...

according to the management specialists, the survival and success of the modern organizations rely on the creation, preservation and continuity of the competitive advantages. the aim of this research is to investigate the effect of organizational spirituality, a variable in scope of intangible assets, on sustainable competitive advantage. the effect of organizational spirituality on human resou...

Todays, sustainable development is one of the principles which are considered by scholars. This means that the future of humanity is very important to maintain living standards, so that it can no longer operate as before and use the human environment. Therefore the effects of tourism should be studied perfectly to minimize its threat and maximize opportunities and strength points and this wou...

This paper shows how idiosyncratic resources can be the basis of sustained profitability and persistent heterogeneity under competitive conditions: Generic inputs purchased in the market become idiosyncratic resources by investments in customization. Analytically, we show how heterogeneous firms co-exist in equilibrium. Computationally, we show that sustainable profits can emerge without “monop...

Conventional supply chain management (SCM) considered only three stages: pre-manufacture, manufacture and use, while the present enterprises and specially the small and medium sized enterprises (SMEs) need to consider the sustainable supply chain management (SSCM) for competitive and stability in the market. It means this chain have to consider from birth to death of the products or services. S...

in modern economics, intellectual capital is described as an intangible asset which can be used as a source of sustainable competitive advantage. however, intellectual capital components have to interact in themselves to create value. the paper seeks to examine the impact of intellectual capital on firms’ market value and financial performance. the efficiency of the value added by corporate int...

While there is consensus that sustainable competitive advantage is key for organisational survival, the source of such advantage has been attributed to a number of disparate areas. Some scholars have suggested that human and financial resources as well as Research and Development (R&D) activities improve organisations’ competitiveness. Others have argued that firms need to focus on competitive ...

The proponents of the resource-based view (RBV) have long argued that a firm gains sustainable competitive advantage from those resources and capabilities it controls and which are valuable, rare, imperfectly imitable, and not substitutable. So, does information technology (IT) outsourcing strip companies of any competitive advantage that is attributed to IT? It has been said that information s...