OBJECTIVES This study assessed the relative effectiveness and cost effectiveness of television, radio and print advertisements to generate calls to the New York smokers' quitline. METHODS Regression analysis was used to link total county level monthly quitline calls to television, radio and print advertising expenditures. Based on regression results, standardised measures of the relative effe...

Opinion There has been increasing interest in the field of medicine and in the social life of patients as well as health care providers in the realm of the media, namely, films and television shows. Table 1 lists some popular television series that are based on events germane to the medical field [1–7]. These shows constitute a genre in television, the ''medical drama. " A medical drama can be ...

BACKGROUND There has been an ongoing discussion about the relationship between time spent watching television and childhood obesity. This debate has special relevance in the Latin American region were the globalization process has increased the availability of screen-based entertainment at home. The aim of this study is to examine the association between television viewing and weight status in ...

BACKGROUND Television is a source from which children gain information about life and experience different types of behavior. The Child Behavior Checklist (CBCL) has not been used thoroughly to evaluate the behavioral effects of television viewing on children. OBJECTIVE To examine the competency and problem behavior correlates of television viewing in school-aged children using the CBCL. DE...

INTRODUCTION Active Families is a program developed to increase outdoor play and decrease television viewing among preschool-aged children enrolled in the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC). Our objective was to assess its feasibility and efficacy. METHODS We implemented Active Families in a large WIC clinic in New York State for 1 year. To this end,...

BACKGROUND While excessive television viewing has been associated with negative outcomes in children's welfare, parental co-viewing has been suggested as an effective way to prevent these negative effects. The objective of the present study is to specify some social contexts of co-viewing and to assess whether co-viewing modifies the effects of media on children's TV-related fears. METHODS Th...

BACKGROUND Though bivariate relationships between childhood obesity, physical activity, friendships and television viewing are well documented, empirical assessment of the extent to which links between obesity and television may be mediated by these factors is scarce. This study examines the possibility that time with friends and physical activity are potential mechanisms linking overweight/obe...

PEZDEK, KATHY; LEHRER, ARIELLA; and SIMON, SARA, The Relationship between Reading and Cognitive Processing of Television and Radio. GHILD DEVELOPMENT, 1984, 55, 2072-2082, This study compares the relationship between comprehension and memory for text and television, and comprehension and memory for text and radio, 2 stories were edited to create 3 matched versions of each—-(1) a storybook with ...

Like many in my profession, I spend a lot of time traveling and thus in hotels, and for me, at any rate, one of the pleasures of this nomadic life is television. Besides a sense of amazement at the clever disguising of the television set into furniture forms of uncertain stylistic reference, I am fascinated by the many capacities of hotel television systems. During a stay at the Marriott in Cam...