Much work has been done on developing recommender system (RS) algorithms, on comparing them using business metrics (such as customers’ trust or perception of recommendations’ novelty) and on exploring users’ reactions to recommendations. It was demonstrated that different recommender systems perform differently on several performance metrics and that different users react differently to the sam...

internet is integrated into nearly all aspects of activities including businesses. it is a medium that can be accessed anywhere. the advancement of internet has contributed to the development of electronic commerce and trust has been suggested in the literature to play an essential role in the development of e-commerce. lately, e-commerce has also taken placed in a new platform, social networki...

With regard to platform performance and trust, we study the influencing factors of users’ intention pay on an online medical service platform. Results this paper will provide a new perspective for research in context Internet.A questionnaire survey is administered collect 312 effective sample data, data are analyzed by partial least squares structural equation modeling. showed that information ...

Politeness issues in virtual commercial contexts received rare attention from both practitioners and researchers. This work developed an instrument for gauging degree of politeness in online retailers’ storefronts. The instrument’s reliability and validity were confirmed through empirical data analysis. A second-order confirmatory factor analysis revealed that online consumers' tendency in payi...

This chapter focuses not on technology mediation of human relationships, but rather on human-like relationships with technology itself. The author argues, with supporting reasoning and data from his work and that of others, that humans have a natural tendency to generalize social interaction behaviors and interpretations (that is, domainspecific “etiquette”) learned for human-human interactions...