This paper draws upon a consumer survey carried out in Bucharest (Romania) to explore determinants of food choice in a transition economy. An adapted version of the Theory of Reasoned Action was developed. This included attitude toward intention, habit and preference as independent variables. The structural equations modelling carried out in 'Analysis of MOment Structures' AMOS showed a signifi...

Based on the theory of reasoned action and previous research identifying differences in beliefs between IS specialists and IS users, this paper outlines a proposed study to investigate differences/similarities in beliefs of users and developers in the context of electronic commerce application development projects. The authors are currently in the process of collecting data to address research ...

Mobile commerce (m-commerce) has witnessed significant growth in the last few years. As every business is aspiring to boost their online sales and get a bigger share of the mobile commerce market, the question that needs examination is “what are the factors influencing the usage of mobile commerce”? A preliminary review of the literature shows that although there are numerous studies relating t...

BACKGROUND Breakfast is the most important daily meal, but neglected more than other meals by children and adolescents. The aim of this study was to evaluate the effectiveness of an educational intervention, based on the Theory of Reasoned Action (TRA) to increase breakfast consumption among school children in Bandar Abbas, Iran. METHODS In this quasi experimental study which was conducted in...

CONTEXT Although research has examined providers' knowledge, attitudes and prescribing behaviors with regard to emergency contraception, none has used a theory-based approach to understanding the interplay of these factors. METHODS A cross-sectional survey of 96 faculty physicians from one Southern and three Midwestern universities was conducted in 2004 to assess factors associated with inten...

The aim of this study is to investigate the perception of taxpayers towards the implementation of good and services tax (GST) in Malaysia. Theory of reasoned action proposed by Fishbein and Ajzen (1975) was used as the underlying theory for the study. One hundred and three respondents in Kedah and Perlis participated in the study. Multiple regressions were employed to examine the relationship b...

This study investigates the demand side of the piracy problem of music CDs in Malaysia. The findings demonstrate the applicability of the modified Theory of Reasoned Action (TRA) in predicting buying attitude towards pirated CDs though social influences and consumers' personality characteristics. Results show that normative susceptibility, integrity, gender and personal income were significant ...

Sharing misinformation has become a widespread phenomenon. Social media networks have significantly contributed to spreading and sharing misinformation, especially during crises pandemics. However, little is known about why people share misinformation. The study aims identify the factors affecting undergraduate students’ information behaviour when dealing with unverified information. also seeks...