We simulate the process of possible interactions between a set of competitive services, web infrastructure agents (portals) that provide online rating for these services, and users of these services. We argue that to have a profitable business, these portals are forced to have subscribed services that are rated by the portals. We follow the what-if methodology, analysing strategies that a servi...

We simulate the process of possible interactions between a set of competitive services and a set of portals that provide online rating for these services. We argue that to have a profitable business, these portals are forced to have subscribed services that are rated by the portals. To satisfy the subscribing services, we make the assumption that the portals improve the rating of a given servic...