0278-6648/04/$20.00 © 2004 IEEE 9 TV advertising commercials are a critical marketing tool for many companies. Their interspersion within regular broadcast television programming can be entertaining, informing, annoying or a sales goldmine depending on one’s viewpoint. As a result, there are two major reasons for being able to detect commercial segments within television broadcasts. Interesting...

With the rise and growth of new internet media, online video is more favored by netizens. The influence media has been continuously strengthened, marketing market made great progress in recent years. In addition, due to relatively loose network supervision environment, creative space advertising also broader. dual advantages TV advertising, significant advantages. As a form integrated into live...

Gambling is marketed in English soccer across various formats such as TV advertising, social media, pitch side hoardings, and shirt sponsorship. There have been recent reductions advertising brought about by self-regulation, but gambling sponsorship remains frequent, can lead to a high frequency of incidental marketing exposure on TV. Knowledge lacking how changed over time other matchday progr...

OBJECTIVE To evaluate the nutritional quality of products advertised on television (TV) during children’s viewing time in Spain, applying the UK nutrient profile model (UKNPM). DESIGN We recorded 80 h of four general TV station broadcasts during children’s time in May and June 2008, and identified all advertisements for foods and beverages. Nutritional information was obtained from the produc...

This paper studies the impact of ad-avoidance behavior in media markets. We consider a situation where viewers can avoid advertisement messages. As the media market is a two-sided market, increased ad-avoidance reduces advertisers’ value of placing an ad. We contrast two financing regimes, free-to-air and pay-TV. We find that a higher viewer responsiveness to advertising decreases revenues and ...

Mining thousands of viewing choices and millions of patterns, advertisers and TV networks identify household characteristics, tastes, and desires to create and deliver custom targeted advertising. THE emergence of the digital personal video recorder (PVR) is likely to coincide with profound changes in television viewing, as viewers use the technology to time-shift their viewing and skim over or...

This paper presents the Shopping Assistant, the prototype of a platform which provides personalized advertisements, ontology based product recommendations and user support to find a (non–web) store selling desired products. The benefits are satisfied consumers, better advertising revenues and fine grained TV usage statistics which enable broadcasters to provide a more user centric program compo...