This paper develops a duopoly model for user-generated content (UGC) platforms, which compete consumers and producers in two-sided markets characterized by network externalities. Each platform has the option to invest quality assurance (CQA) system determine level of advertising. Our reveals that effects are pivotal shaping platforms’ optimal strategies user behavior, specifically terms single ...

Social media systems have encouraged end user participation in the Internet, for the purpose of storing and distributing Internet content, sharing opinions and maintaining relationships. Collaborative tagging allows users to annotate the resulting user-generated content, and enables effective retrieval of otherwise uncategorised data. However, compared to professional web content production, co...

In the last decade, the burst of the Web 2.0 has rapidly increased the amount of user generated content (UGC) on the Internet. Most of Web 2.0 applications allow users to interact with other users and edit website content. This collaborative edition is supposed to improve the content. Nowadays, the amount of people generating online content has dramatically increased. For instance, in the U.S.,...

This paper aims to introduce a useful approach on the combined use of template based publishing tools (i.e. for blogs and wikis) and content personalization services. The approach considers that the original developers of web content have limited awareness on accessibility issues, and they are facilitated and guided by the editing interface. The publishing mechanism is responsible for storing w...