The purpose of this study is to analyze and prove the influence Store Atmosphere on impulse buying, positive emotions, emotions in mediating Atmosphere. against buying. This research was conducted at H&M Samarinda. design uses an explanatory approach. type quantitative. population are consumers who have made a purchase Samples were taken as many 130 people with non-probability sampling meth...

The purpose of this research is to analyze the influence accounting expertise and information systems on performance MSMEs using environmental uncertainty as a moderating variable. method used quantitative with data collection techniques through questionnaires. A total 97 respondents were collected from various in Lagoa sub-district, Jakarta, Indonesia. sample was tested for validity reliabilit...

This work aims to examine the impact of green training on environmental performance through mediating role competencies and motivation adoption human resource management. The convenience sampling technique was employed collect data an online survey undertaken at public private universities in Malaysia. analyses were conducted using Statistical Package for Social Sciences (SPSS) v.25 Smart PLS v...

The purpose of this study is to determine whether there an effect workload on employee performance mediated by organizational commitment. object research at PT KY Indonesia, Cikarang. was conducted using quantitative methods with SEM Smart PLS software as analysis tool. number samples obtained random sampling the Slovin formula totaled 57 respondents. Data collection done google forms in fillin...

The purpose of this study is to contribute the literature, understanding how micro-segmentation strategies developed by C2C e-marketplaces influence customer satisfaction, brand loyalty, trust, and equity proposing a PLS-SEM model with seven hypotheses. An online questionnaire was answered sample 403 people. results were edited, coded, transformed, finally analysed software Smart- PLS 3.3.7. co...

Introduction to The Problem: Most of Indonesia's population is Muslim, the number reaches 86.9% or 237.53 million people, among their needs, especially Muslim women, cosmetics, data shows that there a very high gap between halal cosmetic products and non-halal cosmetics circulating in market, so not few women who purchase cosmetics. Purpose/Objective Study: This study aims determine (1) effect ...

The world of fashion and accessories is now growing quickly. presence digital platforms for conducting marketing promotion products also supports this development. growth industry presents Carbon Lyfe, a local men’s accessory brand, with chance to keep growing. However, Lyfe encounters several challenges when its business, including low brand awareness incompletely met sales goals. This study a...

This study aims to determine the effect of Brand Equity (X1), Customer Satisfaction (X2), on Repurchase Intention (Y) through Loyalty (Z) as an intervening variable in D'Konkrit Coffee & Food. type research is quantitative by taking samples from 150 customers d'concrete coffee food who have made purchases or visited d'konkrit subjects. Sampling used purposive sampling technique, and data co...

Green human resources management (GHRM) is a critical research issue that has emerged in recent decades. This study aims to investigate the effect of GHRM practices on sustainable performance, with green innovation as mediating variable, manufacturing firms Palestine. To this end, model was developed, and self-administered questionnaire designed distributed random sample top personnel The asses...

Customer relationship management is a tool for companies to be able get, and create good relationships with customers so that they can source of profit the sustainability business processes. PT Bhinkea Rahsa Nusantara makes customer as one strategies in order produce satisfaction customers, this study aims determine factors affect satisfaction. This research uses factor analysis method SMART-PL...