The deficiency and uneven distribution of rainfall during the 2009 monsoon has brought several issues to the fore: rising water demand from various sectors, regional effects of a drought and the failure of the India Meteorological Department to provide credible forecasts at the disaggregate level. A multi-pronged strategy to permanently deal with monsoon deficiency requires exploring newer drou...

The agricultural sector in general, and Iran particular, is a major consumer of water now finds itself under significant pressure due to deficiency. This study used the Protection Motivation Theory detect reasons for imprudent consumption further its conservation. was extended particular application seriously affected basin, Urmia Lake Basin Northwest Iran. factors governing water-saving intent...