The recent growth of internet applications on hospitality and tourism provokes on-line consumer comments and reviews. Many researchers and practitioners have named this enormous potential as “e-WOM (electronic word of mouth)”. Travel comments are important experiential information for the potential travellers. Many researches have been conducted to analyse the effects of e-WOM on hotel consumer...

This paper examines customer perceived value as one of the most important marketing concepts in business markets and its mediating role between corporate reputation and word of mouth. Corporate reputation represents an intangible asset for the company and its positive influence on customer value has been widely researched. Additionally, reputation is usually related with the concept of word of ...

In this paper, we concentrate on WOM coding for writing equal-bit information twice (WOM2E). We studied the definition and coding solution of WOM2E. We encoded information via a codeword table and found that WOM2E achieved a better WOM-rate. However, the codeword table for large WOM2E cells is difficult to determine. We also introduced the coding sum rate to define the WOM2E efficiency. The sum...

Residents’ voluntary word-of-mouth (WOM), especially positive WOM, is scarcely investigated. Since different human–place relationship factors influence residents’ further understanding of how residents evaluate the place affects their behaviors essential. Using PLS-based structural equation modeling, this study investigates linkages between self-congruity, satisfaction, engagement, expectations...

We investigate drivers of consumer purchase decisions when shopping experience goods online, using the context of expertise literature in business topics. Based on 60,000 books from Amazon.de, we test hypotheses on the effects of (1) “brand” characteristics (author’s background, reputation, experience, demographics), (2) product characteristics (publisher, price, page count, reading excerpts, c...

We propose a Bayesian analysis of mediation and moderation effects embedded within a hierarchical structure to examine the impacts of two sources of WOM information — online user reviews and professional reviews in the context of software download. Our empirical results indicate that the impact of user reviews on software download varies over time and such variation is moderated by product vari...

The aim of this article is to gain a deeper understanding fashion events marketing from sponsor's perspective and its influence on customers society. We firstly seek investigate what are the main objectives brands when they decide sponsor events; secondly, factors enhance customer engagement with sponsoring brands; finally, most effective pathways generate e-WOM in context events. In order answ...

NAND flash, used in modern SSDs, is a write-once medium, where each memory cell must be erased prior to writing. The lifetime of an SSD is limited by the number of erasures allowed on each cell. Thus, minimizing erasures is a key objective in SSD design. A promising approach to eliminate erasures and extend SSD lifetime is to use write-once memory (WOM) codes, designed to accommodate additional...