Five-star hotel restaurants in the Nusa Dua area managed by international chains have similarities, namely not achieved restaurant sales targets set company, being remembered and known consumers, advertised various media, TripAdvisor rankings, bubble ratings, reviews are low. The above phenomena related to theory of word-of-mouth communication, advertising, brand awareness, purchase intention. ...

Taking the negative word-of-mouth as the content of the study, this paper constructed the evolution model of negative word-of-mouth on the basis of the theory and methodology of Fuzzy Cellular Automata. Simulating experiments is preceded by MATLAB software, and concluded that: The negative publicity causes a surge in the number of negative word-of-mouth initially. If the relevant units or enter...

5 We consider the problem of marketing a new product in a population 6 modelled as a random graph, in which each individual (node) has a 7 random number of connections to other individuals. Marketing can 8 occur via word of mouth along edges, or via advertising. Our main 9 result is an adaptation of the Miller-Volz model, describing the spread 10 of an infectious disease, to this setting, leadi...

Political parties experience a shift in perspective the context of organizing political campaigns from traditional era to new called marketing. This study aims measure effect advertising and word mouth on image regional heads, trust, voters' decisions selecting mayors. research was conducted Batam City, Riau Archipelago Province, Indonesia 2021. The type this survey involving 389 12th-grade hig...

The goal of this paper is to uncover the hidden roles of distribution channels in the Bass Diffusion Model estimation. First, I show that the parameters in the BDM could be dramatically biased when a new product is launched in sequential rollout. This might partially explain commonly observed overestimation on contagion effects (WoM effects) in previous BDM literature. Second, I quantify the ef...

Social network games (SNGs) are part of the highly evolving marketing and e-commerce channel of social network sites (SNSs). Marketers in SNGs offer economic incentives of game currency or virtual goods in exchange for consumer interactions with ads, often encouraging consumers to forward marketer-generated messages broadly to social networks. This study investigates factors that lead consumers...