This study investigates the effect of ingredient images on implicit tasty–healthy associations for packaged products. An association test (IAT) with 106 respondents reveals impact repeating healthy = tasty intuition; fewer are linked to a stronger intuition. also considers explicit product packaging preferences and number depicted. The intuitions affect preferences, such that packages depicting...

The Implicit Association Test (IAT) aims to measure participants' automatic evaluation of an attitude object and is useful especially for the measurement of attitudes related to socially sensitive subjects, e.g. doping in sports. Several studies indicate that IAT scores can be faked on instruction. But fully or semi-instructed research scenarios might not properly reflect what happens in more r...

To date no research has examined the effects of negative state on the perception of everyday injury risk. Instead, studies have focussed more broadly on the relationship between mood and selfreported optimism. The present study had two aims. Firstly, to assess the effect of incidental anxiety on implicit injury risk perception using a modified Implicit Association Test (IAT). Secondly, it sough...

The negative interpretation of body sensations (e.g., as sign of a severe illness) is a crucial cognitive process in pathological health anxiety (HA). However, little is known about the nature and the degree of automaticity of this interpretation bias. We applied an implicit association test (IAT) in 20 subjects during functional magnetic resonance imaging (fMRI) to investigate behavioral and n...

Since the development of D scores for the Implicit Association Test, few studies have examined whether there is a better scoring method. In this contribution, we tested the effect of four relevant parameters for IAT data that are the treatment of extreme latencies, the error treatment, the method for computing the IAT difference, and the distinction between practice and test critical trials. Fo...

The purpose of the project was to assess whether the first spontaneous movements of a computer mouse, when making an assessment on a scale presented on the screen, may express a respondent's implicit attitudes. In Study 1, the altruistic behaviors of 66 students were assessed. The students were led to believe that the task they were performing was also being performed by another person and they...

Alcohol identity is the extent to which an individual perceives drinking alcohol to be a defining characteristic of his or her self-identity. Although alcohol identity might play an important role in risky college drinking practices, there is currently no easily administered, implicit measure of this concept. Therefore we developed a computerized implicit measure of alcohol identity (the Alcoho...

Whereas explicit measures of the self-concept typically demonstrate a negative bias in depressed individuals, implicit measures such as the Implicit Association Test (IAT), revealed an opposite, positive bias. To address this inconsistent pattern, the authors examined, using a novel paradigm, mental set maintenance (i.e., the difficulty of maintaining active a required mental set) and set opera...