80 February 2015, Vol. 105, No. 2 Implications of Cochrane Review on restricting or banning alcohol advertising in South Africa To the Editor: A letter in The Lancet in June 2014 reported on delays in legislating an alcohol advertising ban in South Africa (SA).[1] These delays resulted from the addition of an independent regulatory impact assessment due to be completed in 2014. A Cochrane Revie...

Despite many studies on the effect of MM advertising, previous considered a homogenous phenomenon. Further, whether and how media-related factors predict different modes this behavior affects ad processing has been unknown. To fill gap, purpose study was to examine (a) program-genre occurrence media multitasking (MM; utilitarian vs. hedonic MM) (b) influence way viewers process ads primary scre...

Advertising and branding are so important in our business world.Web-based AR Advertising & Branding (ARAB) system is going to be developed using web-based augmented reality technology to make advertising and branding more attractive. Augmented reality (AR) is no. 3 of the top 10 technologies in this age, it supports the real environment with synthetic environment to give more details and meanin...

We introduce a model of dynamic price and advertising competition and use the model to investigate a popular segment of the Ready-To-Eat Cereal Market. It is well understood that advertising is a key non-price strategic demand determinant in differentiated product markets. Two popular and compatible models for the role of advertising have emerged. One model specifies advertising as a determinan...

We use high frequency data on TV and radio advertising together with online sales data for lottery tickets to measure the short run effects of advertising. Advertisements remind consumers to buy a ticket. We find the effects of advertising to be strong and to last up to about 4 hours. They are the bigger the less time there is until the draw. Based on these findings, we point out a tradeoff the...

objective: international diabetes organization estimates that there are 285 million people worldwide who suffer from diabetes, and this figure is expected to increase to 450 million in next 20 years. according to statistics issued by the world health organization, diabetes is considered among ten leading causes of death in world and its prevalence in the population is growing.this paper deals w...

Does advertising help consumers to find the products they need or push them to buy products they don’t need? In this paper, we study the effects of advertising on consumer mistakes and quantify the resulting effect on consumer welfare in the market for mortgage refinancing. Mortgage borrowers frequently make costly refinancing mistakes by either refinancing when they should wait, or by waiting ...

The International Committee of Medical Journal Editors (ICMJE) has outlined ethical guidelines concerning the advertising practices of peer-reviewed journals that briefly discuss issues of excessive and disproportionate advertising. The authors evaluated these guidelines using quantitative data, assessing the types and frequencies of advertising in 2001 print issues of NEJM and JAMA, two princi...

BACKGROUND In 2007, new scheduling restrictions on television food advertising to children in the UK were announced. The aim of the restrictions was to "reduce significantly the exposure of children under 16 to high fat, salt or sugar (HFSS) advertising". We explored the impact of the restrictions on relative exposure to HFSS food advertising among all viewers and among child television viewers...

With the increasing share of online advertising, the amount of highly detailed data available on an individual consumer level has substantially increased over the last few years. Because there are costs associated with collecting, analyzing, and storing this type of data, it is important to understand the value of this specific type of personal data. In this paper, we illustrate the economic va...