Smartphone advertisement is increasingly used among many applications and allows developers to obtain revenue through in-app advertising. Our study aims at identifying potential security risks of mobile-based advertising services where advertisers are charged for their advertisements on mobile applications. In the Android platform, we particularly implement bot programs that can massively gener...

Advertising: American Marketing Association (AMA) defines the tern of advertising as “The placement of announcements and persuasive messages in time or space purchased in any of the mass media by business firms, nonprofit organizations, government agencies, and individuals who seek to inform and/ or persuade members of a particular target market or audience about their products, services, organ...

introduction: medical tourism marketing is currently known as a competitive and profitable industry throughout the world. it is considered as a modern field of developed tourism. appropriate provision of information would increase the awareness of medical tourists about the capabilities of health services. this study was conducted to evaluate the effects of information mechanisms on attracting ...

purpose: this research is to present a plan to improve information services in libraries of islamic of azad university, so that more proper services can be presented to the university community through studying the processes. methodology: this research is descriptive survey. the target population includes 75 central, main units of libraries. collecting information tool is a questionnaire with 3...

the decentralized structure of the arsacid empire brought both positive and negative consequences to the country. despite all confusions, this particular political trend helped ancient and local traditions to grow and flourish. at this time pars although has been isolated but played an important role to guard and respect the basic ideologies of the past achaemenids. persis kings’ coins minted f...

Social media, especially the micro-blogging network Twitter, have gained much popularity among users and have thus attracted attention from firms. Social media can serve as advertising media and platforms of online wordof-mouth, because they enable consumers to share their consumption experiences with others easily. When firms advertise their products and services, they usually do not rely on o...

In a world of fierce competition and emergence internet as a powerful media, gaining the attention of the customer and persuading them to buy products and services is becoming difficult and important. Although, advertising has been proved to be effective in providing information, yet its credibility had been questioned consistently. Thus, it is important for the marketers to understand the conc...

Facebook is now a ubiquitous part of the lives of many university students across the world. The libraries that serve them now have an opportunity to leverage this online social network to promote their services and resources. However, the effectiveness of a library’s efforts in this area will depend greatly on the number of connections it can make between its users and its Facebook presence. B...

Past research suggests that marketing communications create expectations that influence the way consumers subsequently learn from their product experiences. Since postexperience information can also be important and is widespread for established goods and services, it is appropriate to ask about the cognitive effects of these efforts. The postexperience advertising situation is conceptualized h...