Product sampling, a promotional tactic long employed by brands looking to enter a new market, release a new product, or increase existing sales, has recently been applied in the online context. This seems a viable strategy given the Internet’s capability to reach a wide audience and track consumer responses. Furthermore, firms may acquire product consumption experience information from the cons...

In many differentiated good markets like music, books, and movies, the choice set of available products is overwhelmingly large and growing as new products flow into the market each month. Consumers are not aware or poorly informed about many of the available products. They learn about the products and their preferences for them from the purchasing decisions of other consumers and through costl...

Complex assortments of products and services offered by online selling platforms require the provision of sales support systems assisting customers in the product selection process. Knowledge-based recommenders are intelligent sales assistance systems which guide online customers through personalized sales dialogs and automatically determine products which conform to their needs and wishes. Suc...

BACKGROUND A great deal of previous work on the pharmacoeconomics of alcohol, tobacco and illicit drug abuse indicates that as cost decreases, abuse increases and vice versa. The application of these cost principles to the abuse of prescribed medications is largely unknown. In this paper we assessed whether the introduction of generic products in the U.S. increased the therapeutic use and illic...

this research explores the effective ways of sales promotion at liability insurance according to upgrade policies in tehran. the goal is development of planning strategic to help iran insurance industry.  first, we evaluate opinions and views of iran insurance company experts and iran insurance sales agents in tehran on sales promotion (also, priority of the promotion policies) of liability ins...

Joint product display in videos may help customers to not only evaluate the attributes of products that can influence their individual demands (direct effect) but also learn about the complementarity between them that may cause additional correlation in their demands (spillover effect). To estimate the demand effects, we introduced videos displaying apparel with matching accessories for few ran...

The profit of a retail product not only comes from its own sales, but also comes from its influence on the sales of other products. How to promote the right products to the right customers becomes one of the key issues in marketing. In this paper, we propose a new formulation of promotion value by considering cross-selling effects within selected products and customers, which were largely ignor...

Consider two manufacturers, each producing a single substitutable product. In any geographical area, there are two retail outlets through which the products are sold to the end consumers. Each of the two retail outlets could be privately owned (i.e. a franchised outlet) or owned by the manufacturer (i.e. a vertically integrated company store). Each manufacturer makes vertical integration decisi...

introduction: food industry is one of the most important industries in developing countries that has an enormous role in employment, export and value added of the agricultural sector. iran as a developing country has a comparative advantage in food product industries for several reasons such as adequate and cheap raw materials and having several companies in the field of food industries. the fo...

BACKGROUND Tobacco use is leading preventable cause of premature deaths. Sales of tobacco products within 100 yards of educational institutions (EIs) in India are restricted under Section 6 of Cigarettes and Other Tobacco Products Act (COTPA), 2003. This study accessed compliance of Section 6 of COTPA around EIs in Delhi. METHODS A cross-sectional study was conducted in randomly selected 100 ...