By the 1980s many of the companies across the world had realized a new ConceptCause Related Marketing (CRM) as a marketing strategy. Cause Related Marketing is defined as “a strategic positioning and marketing tool that links a company or a brand to a relevant social cause or issue, for mutual benefit”. CRM became the vehicle by which companies indirectly propagandized their brands and it has p...

Tesla, an American automobile company founded in 2003, has made serious efforts to create altogether new driving experience and make electric cars the normal. Despite being one of first companies EV space, Tesla been against advertising since its inception hence is popularly recognised for “$0 marketing strategy”. The research involves identifying reason why adopts this unique strategy potentia...